In this role, I apply the design thinking process to develop a wide range of marketing materials, including social media posts, educational resources, digital assets, logos, and tri-panel brochures. By focusing on user-centered design principles, I ensure that each piece of content is not only visually appealing but also strategically aligned with the brand's identity and objectives. My approach involves understanding the needs and preferences of the target audience, specially gen z trends, which allows me to create designs that resonate and engage effectively. Through iterative feedback and testing, I refine the content to ensure it drives meaningful interactions and enhances brand recognition, fostering a stronger connection with the audience. Below are some example of my work!