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PocketClass

In this project, I led the rebranding efforts by designing a versatile logo that aligned with the company’s vision and target audience. Beyond the logo, I developed a cohesive brand identity and created multiple branding elements to enhance brand recognition. Additionally, I designed a user-centric website experience, optimizing both the interface and user flow. This included crafting intuitive layouts from the homepage to the sales page, ensuring a seamless and engaging journey for users.
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Logo Rebranding

For this project, I spearheaded the company's rebranding by designing a fresh, modern logo that reflects its core values and market positioning. I carefully curated color palettes, typography, and design elements to establish a cohesive brand identity. My approach focused on creating a visually compelling and memorable brand that resonates with the target audience, ensuring consistency across digital and print assets. Through this rebranding effort, I helped enhance the company’s recognition and credibility in its industry.

UX Design & Website Optimization

I designed three different intuitive and user-friendly website experiences, focusing on enhancing both usability and engagement. I mapped out the user journey, optimizing navigation from the homepage to the sales page to ensure a seamless flow. By refining the interface, improving accessibility, and incorporating user-centered design principles, I created a layout that enhances readability and interaction. My approach prioritized a balance between aesthetics and functionality, making the website visually appealing while driving conversions and user engagement.
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