Our main goal for Nuba Tisane is to successfully widen its consumer range in a manner that exploits the benets provided by the social media application TikTok, as initial research concluded the main consumer demographic was middle-aged white females (Reuter, 2022). To tackle that issue, we propose that Nuba Tisane should hire an individual with social media expertise, specically TikTok, and be able to produce organic marketing videos that resonate with the four affordances of social media: persistence, visibility, spreadability, and searchability. Thus, we have gathered empirical evidence by browsing the current, salient trends on TikTok and sorting them into several criteria that should ultimately set the equation for a successful, viral TikTok video. That being said, the criteria we propose should best be followed are; the use of hashtags, trending audios, video quality, post pattern and organization, length of video, consistency of uploads, and text and visual design.