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Background:
In this role, I was responsible for evaluating and optimizing the user flow of a digital platform to ensure the information architecture made sense from the user's perspective. The goal was to identify friction points and areas where the navigation or layout could be improved to better align with user expectations and behaviors.
To achieve this, I conducted a thorough analysis of the current user journey, focusing on how information was organized and how users interacted with different sections of the app. My objective was to pinpoint where users might experience confusion or drop-off, and propose layout or content adjustments that would lead to a more intuitive and seamless experience. By refining the app’s structure and flow, I aimed to enhance user satisfaction and ensure that the platform better serves its intended audience.
Timeline
Role
4 Weeks
UX designer and UI (Focused on the production and prototype)
Tool
Figma
Production
Findings from research
Utilize the existing box shape but opt for a more distinctive font color to grab users' attention. Stakeholders emphasized maintaining a simple and professional appearance, suggesting a preference for a subtle font color.
Prototype
Results & Next Steps
Initial Results
Decrease confused on how to navigate the app by 15%
User was able to navigate the app and input information with ease
Quotes from colleague
"Easy to follow"
Final Thoughts
Overall, this project highlighted the importance of aligning user flow with intuitive information architecture, especially in sensitive areas like privacy and health data. Moving forward, continued iteration and developer collaboration will be key to delivering a cohesive, user-centered experience that meets both functional and accessibility standards.